A smarter, simpler and more private way to buy or lease your next vehicle.
WeBoCars was created to give online car buyers greater control, more privacy and a better way to find the right deal—without the pressure, confusion or constant follow-up commonly associated with traditional vehicle shopping.
Our Story
WeBoCars is a privately held company focused on simplifying the purchase and lease of new and used vehicles through a convenient online experience.
The concept was created by founder and CEO Roger Zepka. After years of owning and leading a corporation with approximately $40 million in business operations, a series of unexpected events led him to take a new professional direction.
In 2017, Roger joined an automotive dealership in a sales and marketing role. Through direct interaction with dealership management and customers, he gained a firsthand understanding of both sides of the vehicle-buying process.
He saw what dealerships needed—but, more importantly, he recognized what buyers wanted:
More Control
Buyers want ownership over their timeline and decision process.
Greater Privacy
Keep personal details protected until you decide to share them.
Less Distraction
No relentless calls, text messages, or sales emails.
Clearer Choices
Straightforward comparisons of vehicles and pricing.
Simpler Deliveries
A direct, seamless path from selection to dealership handover.
From an Idea to a Better Buying Experience
In 2018, Roger joined forces with fellow entrepreneur and automotive marketing professional C.J. Turcotte, and WeBoCars, Inc. was incorporated.
Over the following years, the team focused on developing the technology, organizing the company and building a patented process designed specifically for modern online vehicle buyers.
During that same period, online automotive platforms were rapidly expanding. However, many of these services treated customers primarily as sales leads. Buyers would submit their information only to be overwhelmed by calls, emails and text messages from multiple dealerships.
WeBoCars was created to offer a different experience.
Traditional Experience
- closeMultiple sales calls
- closeRepeated emails and texts
- closeLimited privacy
- closeHigh-pressure interactions
WeBoCars Experience
- checkBuyer-controlled process
- checkGreater privacy
- checkStructured vehicle selection
- checkDealer shared after confirmation
Built for the Ready-to-Buy Customer
WeBoCars is designed for buyers and lessees who have already done their research and are ready to move forward.
You research the car. We help you complete the deal.
Privacy Throughout the Process
The WeBoCars process is uniquely designed to protect the customer’s privacy during the initial stages of the transaction.
The buyer and participating dealership remain anonymous while vehicle options and offers are being evaluated.
Customer information is not shared with the selected dealership until the buyer reviews the available option, selects the preferred offer, confirms the dealership and authorizes the process to continue.
WEBOCARS PRIVACY DIAGRAM
Buyer
Anonymousarrow_downwardWeBoCars
Private Processarrow_downwardOffer
Selectedarrow_downwardDealer
ConfirmedHow the WeBoCars Process Works
Six simple, private steps designed around your convenience and peace of mind.
Tell us what you want
Select whether you are looking for a new or used vehicle and provide the details of the car you want to purchase or lease.
Complete your preferences
Provide the information required to identify suitable vehicle and financing options.
Review your options
Evaluate the available offer while your identity remains protected during the initial process.
Choose your dealership
Once you select an offer, the corresponding dealership is confirmed and the necessary information is shared.
Complete the transaction
A delivery date and time are arranged. Final paperwork and signatures are completed directly with the dealership.
Drive away
Once everything is confirmed, you receive your vehicle and the WeBoCars process is complete.
"To provide customers with a complete, simple and transparent online vehicle purchase or lease experience that offers greater privacy, control and confidence."
The WeBoCars process was developed to provide customers with meaningful options while reducing the uncertainty, pressure and frustration often associated with buying or leasing a vehicle.
Our goal is to help every customer feel confident throughout the process—from the first vehicle selection to the moment they drive away.
Because when buyers have greater control, better information and more privacy, they can make better decisions.